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Privacy Policy

Privacy Policy last updated : 5th January 2022

illumi LIVE is a trading name of White Label LIVE Experiences Limited (WLLX). By continuing to access and use the illumi.live website, you accept the terms of this privacy policy.

WLLX needs to gather and use certain information about individuals.  We are committed to protecting your personal data and we respect your privacy.  This privacy notice will inform you about the type of personal data we collect; through the use of our sites, any data you may provide when you sign up for a newsletter, make an enquiry, purchase a product, open an account with us or correspond with us by phone, email or otherwise and how we at WLLX use, disclose and protect that information.

Our data protection representative is responsible for overseeing questions in relation to this privacy notice.  If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details below.

The data we collect

We will not collect any special categories of personal data about you.  This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.  We do not collect any data about criminal convictions and offences.

How we collect your data

How we use your data

We will only use your personal data as the law allows us to.  Most commonly we will use your personal data in the following circumstances.

If you do not provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with goods).  In this case, we may be unable to process an order for a product and fulfil our contract with you.  We will notify you at the time if this is the case.

Disclosures of your personal data

We may have to share your personal data for the purpose of fulfilling our contract with you.  These may include:

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.  We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Transfers of personal data outside the European Economic Area (EEA)

The EEA includes all EU countries, as well as Iceland, Liechtenstein and Norway. The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the EEA, either by us or by any of the third parties with whom we share your personal data, for example to the United States of America. Where your personal data is transferred to a country outside of the EEA and that country is not subject to an EU adequacy decision, we will ensure your data is protected by appropriate safeguards and that it continues to be governed by this privacy policy. These safeguards can be in the form of EU approved standard contractual clauses, a Privacy Shield certification, or a supplier’s Binding Corporate Rules.

Now the UK is no longer part of the European Union we rely on standard contractual clauses with third party processors who are providing a service that requires personal data to be transferred from the EU into the UK, alongside any supplementary measures that are deemed necessary on a case-by-case basis.

Data Security

The security of your data is very important to us and we are committed to protect the personal information we collect about you.  We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.  Your personal data is processed only on our instructions and are subject to a duty of confidentiality.  We have procedures in place to deal with a suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your data for as long as necessary to fulfil the purposes we collected it for, satisfying any legal, accounting, or reporting requirements.  To determine the length of retention we will consider the amount, nature and sensitivity of the personal data, the possible risk from unauthorised use or disclosure, the purpose for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements.

Your legal rights

Contact details:


Email address: [email protected]
Postal Address: illumi, 1 Mentmore Terrace, London, E9 3PN

You have the right to make a complaint at any time to the ICO, the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 


A cookie is a small file which is placed on your device’s storage. If your browser permits, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer – however, this may prevent you from using or taking full advantage of the website.

Third party links

Our websites may include links to third party websites, plug-ins and applications which operate independently from us.  We have no control over these websites and would encourage you to read the privacy policy of every website you visit.

Contact Form

Our contact form uses reCAPTCHA, a Google system that reduces spam enquiries automatically created by ‘bots’, giving us more time to focus on delivering a great service to genuine clients like you. We also use Hubspot to capture your details and process your enquiry. By completing and submitting the contact form, you are subject to the relevant Privacy Policies and Terms of Use for Google and Hubspot as listed and linked below-

Google – Privacy Policy and Terms of Use

Hubspot – Privacy Policy


Our sites and services are not intended for children and we do not knowingly collect any data relating to children.  If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us immediately.

Changes to this privacy policy

We reserve the right to change or add to this privacy policy from time to time.  Any changes in the future will be posted to this page.  The date of the most recent update will be posted at the top of this page.

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